Need to be better at social media?
Whether you have a seasoned social media plan or you are just trying to figure out where to start, we can help you define “what now?”
There are many variables to consider with your social media strategy, starting first and foremost with a purpose. Whether you are looking for basic brand awareness or an elaborate cost-per-acquisition strategy, our expertise spans across small business, fortune 500, entrepreneurs and non-profit in more than 65 business categories including retail, CPG, finance, auto, sports, tech, travel, QSR, healthcare, and more.
Our objective is to consistently make the best recommendations for each clients’ need, goal, or dream. Our approach to social appreciates the way content is digested - in a natural newsfeed format a consumer has voluntarily selected – and to add a branded, valued experience for the targeted consumer. We exist as a counter to ineffective (aka annoying) advertising that pushes a one-way message. Let us help you make a meaningful connection.
Social Media Influencers – what are they?
And do I need them?
Brands can leverage influencers to create brand assets shared direct to their fans with authenticity and credibility a brand itself cannot replicate. Influencers have a direct connection with their fans, although the nature of the connection varies based on the level of “celebrity” – for example:
Authenticity, Credibility and your Consumer
And do I need them?
Brands can leverage influencers to create brand assets shared direct to their fans with authenticity and credibility a brand itself cannot replicate. Influencers have a
Are you ready to grow?
And do I need them?
Social requires discipline, resources and open mind.
In no other medium has the landscape changed as frequently as social. Largely driven by the consumer, the social media landscape is unpredictable on its best day. To be successful, it requires discipline to stay on top of the trends and capabilities. Social is no longer about re-purposing an asset so the social audience can “see” it.
How much does a social audit cost?
Frequently Asked Question
Social Media Tools
What do I actually need?
Listening software analyzes public social conversations based on custom query searches. They help inform brands on competitive activity, sentiment, conversation volume, share of voice, campaign receptivity, and much more. These tools either have a direct data line (API access) or they scrape social media platforms for public data. The investment levels are significant so it’s essential to have a basic understanding of the capabilities and how the tool contributes to your bottom line, prior to signing a contract. Tools range in subscription model, usability, and service levels.
Examples: Meltwater Buzz, Radian6, Infegy, Crimson Hexagon, and Sysomos
Monitoring is essential for brand reputation (especially risk averse or high profile consumer brands) and campaign performance (conversation, sentiment and share of voice). Monitoring tools aggregate brand mentions to make it easier to manage social campaigns and are often free. Monitoring capabilities can be included in listening or publishing tools but not all listening and publishing tools will include real-time monitoring and alerts/notification capabilities.
Examples: Tweetdeck, Hootsuite, Hubspot, and Social Mention
Social Publishing Tools
Publishing tools help with business productivity and efficiency with the benefit of aggregating all platform data within one dashboard. These tools are often included as a capability within social listening/monitoring tools but varies in capabilities. Publishing can always be done within the native platforms, so unless you are managing multiple channels and pre-scheduling content weeks/months in advance, these tools are no essential to your social marketing suite.
Examples: Sprout Social, Later, Feedly, and CoSchedule
Social Advertising Tools
Advertising tools are best leveraged through the native platform (ie. Facebook/Instagram Business Manager, Twitter Ads, Snapchat and LinkedIn self-servce) unless you managing large budgets and extensive ad sets. These programs require a credit card or line of credit (larger investments) and are user-friendly for the most part. The more established social channels have extensive training programs, like Facebook Blueprint, to help all skill levels.
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