Brands can leverage influencers to create brand assets shared direct to their fans with authenticity and credibility a brand itself cannot replicate. Influencers have a direct connection with their fans, although the nature of the connection varies based on the level of “celebrity” – for example:

Celebrity Influencers (1M+ Followers) – these influencers are valuable for mass awareness and are best used for inspirational messaging, as fans can’t naturally relate to celebrities in their day-to-day lives. Not to mention how expensive it can get.
Micro/Macro Influencers (10K-1M Followers) – these influencers can also be costly for little return, but many have a style/influence that can really connect with your brand and your target audience. Use these influencers wisely and know their worth before negotiating rates.
Nano Influencers (500-10K Followers) – these influencers are the most authentic and credible way to deliver a brand message that can relate to fans. Peersway (Peersway.com) is a company that manages relationships with Nano influencers at a low cost with high return.

Gain an Understanding

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