How much does a analytics audit cost?
Our Analytic audits are priced by examining the analytics tool (Google Analytics vs. Adobe Analytics), the complexity of the site, the existence or non-existence of a measurement plan and number of KPI (Key Performance Indicators) currently being tracked. Pricing starts at $2,750 (USD). Whether the site is informational, publishing, eCommerce, gaming or an app, we can adapt to your environment.
We have helped clients medium and large to optimize and enhance their analytics reporting across industries (government, ecommerce, publishing, lead generation etc.) in more than 20 business categories like manufacturing, retail, services, finance, and more.
Why do I need an analytic audit?
More and more organizations are becoming data driven organizations. Key business decisions are being made less on gut feel and more on hard numbers. The key question is can you trust those numbers? Do you know how the numbers are collected, processed and finally presented to you in various reports?
At the core of most analytics systems is a web analytics tool, something like Google Analytics or Adobe Analytics. Are they properly configured? Are they providing you with all the information you require to make well educated and informed business decisions? The surprising answer is in most cases they’re not.
Our audits exist to eliminate the bottlenecks that limit your decision making. After 20 plus years, we have a considerable amount of experience in all aspects of digital analytics and in applying the specific techniques to review/create measurement plans and ensure that the analytics software is configured correctly ensuring you receive the greatest value from your data. If you don’t measure it, you can’t report on it. If you’re measurement tool isn’t calibrated correctly then you’ll be reports will be incorrect.
Data is great, but data doesn't always tell the whole story. Data out of context is just data and becomes meaningless. By ensuring your data is correct and that it aligns with a corporate measurement plan, your data is now put into context generating actionable insights.
We are here to give you results, thus we focus on people first and the tools second.
We stay fluent with the latest developments in both Google Analytics and Adobe. We’re ready to step in and help you at any time whether you have a measurement plan in place or not.
Are you ready to optimize your analytics tool? Then let's get going!
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